We combine research‑driven insights with creative strategy to shape messages that influence and inspire.
We’re obsessed with making businesses look as strong on paper as they are in reality.
When your communication doesn’t reflect your true capability, you risk missing out on trust, opportunities and the reputation you deserve.
Copy Cred blends communication expertise and evidence-led storytelling through our psychology-informed framework to capture what matters, communicate it clearly, and strengthen its persuasive impact.
“So many brilliant people are quietly getting it done – but they’re not getting noticed. I get a thrill from helping them translate their value into credible communication that moves hearts and minds and opens doors.”
Jackie McRae is a seasoned Communications Director with over 17 years of experience, supported by a rich educational background in communication, business management, and psychology.
After leading PR and communication programs for brands such as McDonald’s, Baskin Robbins, Sunny Queen, and Crime Stoppers – along with numerous local and international clients across WPP and Red Havas agencies – Jackie founded Copy Cred to bring a more strategic, high-touch approach to business communication.
Jackie partners with excellence-driven leaders to deliver communication strategies and programs that create clarity, build credibility, and drive measurable commercial outcomes. Her strength lies in crafting messaging that resonates deeply, aligns teams, and influences action – making her a trusted communication partner for businesses committed to achieving tangible results.
At Copy Cred, our professional communication consultants are dedicated to industry best practices, ensuring our clients receive exceptional results. We participate in leading professional organisations and enjoy a track record of industry recognition.
Certified Marketing Practitioner
Communications and Public Relations Association
Professional Member
Society for Industrial and Organisational Psychology Association
Professional Affiliate
Australian Achiever Awards
PR, Advertising and Marketing State Winner, Queensland, 2023
Sunshine Coast Business Awards
Business Services Finalist, 2023
Australian Small Business Champion Awards
2025 Champions Finalist
When you partner with us, you’re also supporting a mission to make a positive difference.
We’re proud to support Books in Homes, a program that gives children in disadvantaged communities the opportunity to own books they choose themselves. Since 2020, our donations have supported 26 children with a full year of books, helping foster early literacy, confidence, and a lifelong love of reading.
Your words influence decisions, shape perception and determine whether your business is recognised, respected and chosen – or quietly overlooked.
When you’re ready to strengthen your credibility through communication that supports real business outcomes, let’s talk.
