We know what makes people tick and what drives intent to purchase.
How we help.
Our corporate communication experts combine the art of communication with the science of psychology to inform, inspire, and influence action from target audiences.
We never just take a brief and write it. We take the bigger picture into account to ensure the work we do has longevity and purpose. When you work with us, you’ll find that we consult, conceptualise, and craft communication programs that align with your commercial and communication goals.
Our clients enjoy:
Improved engagement and culture within teams
Stronger client attraction and retention
Increased awareness and enhanced industry and stakeholder reputation
Greater productivity
Boosted bookings and sales
How we contribute.
We’re active in our professional and charitable pursuits to ensure we deliver superior practice outcomes for our clients and meaningful impact for our broader community.
Beyond our professional endeavours, we are committed to supporting community initiatives, particularly those that develop core communication skills including literacy and speech.
We offer a reduced rate to charities to make professional communications more accessible. Activities including profile and awareness raising and successful grant, tender and award submissions are pivotal to the ongoing success of a not-for-profit. We also donate a portion of our profits from our proceeds to the Books in Homes program. Books in Homes provides reading books for disadvantaged children, so that they, too, may grow up with a love of reading and writing.
As a Certified Marketing Practitioner and award judge with the Australian Marketing Institute, a Professional Member of the Public Relations Institute of Australia, and a Panelist with the Digital Toolkit, Director Jackie McRae contributes to the marketing and communications industry and provides an ongoing best practice approach for her clients.
Since 2020, we’ve funded over 155 books. When you engage COPY CRED, you’ll be adding to this number!
How we work.
Our 5-Star approach underpins every communication program we embark on.
Thorough workshop
We leave no stone unturned. This is where we ask quality questions to get quality answers. With great content, we can write great copy!
Reverse brief
Enjoy 100% confidence in our understanding of the work to be done. Our reverse brief ensures we’ve captured all the details, set the scope of work, and conceptualised the structure, KPIs etc. before we start writing.
Copywriting
We bring all the research and collateral together to create your communication piece. Depending on the project size, we generally schedule 1-2 weeks for the first draft process.
Unlimited edits
We aim for a near-perfect draft the first time, but copywriting is a process and it’s natural to take a few goes to get it just right! Our commitment to you is this: we write until it’s right. There’s no charge for editing after the 2nd or 3rd round when you partner with us.
Proofread the published version
Copywriting services usually end when the final draft is given, but 5-star services deliver above and beyond and we do, too. It’s not unusual for slight glitches to happen in the copy and paste process, so when your copy is online or ready to be printed, let us know and we’ll review it to make sure it’s market-ready.