Persuasive Communications Framework
A framework to capture the
key elements of persuasion.
Want to know how we capture and convey details to influence stakeholders' thoughts, attitudes, and behaviours? Swipe our 4-Step Persuasive Communications Framework today!
We've developed two frameworks to create compelling, persuasive, and influential communications - a four-step process to design the architecture of the communication piece and a nine-step process that builds the asset.
Our four-step framework (shown here) marries the key elements of persuasion with key principles of effective communication, demonstrating the ingredients needed to fulfill the know, like, and trust factor. It considers the communication's information and sequence, credibility and likability, and emotional appeal, as well as the purpose, audience, structure, and tone.