Strategies to level up your marketing.
COPY CRED was instrumental in helping us re-establish our brand and product offering after we had transitioned from a credit union to a bank. They identified our key messages, our customers' needs, and the campaigns that would address those needs in a 12-month strategy, and I'm pleased to say we met our targets for membership and other KPIs. We continue to work with Jackie and the team as the work is always of a high quality."
- Rod, Woolworths Team Bank
All successful businesses follow an operational roadmap to take them from where they are now to where they want to be. Communication strategies act as the vehicle or conduit to fill that gap by giving teams the appropriate messages, channels, target audiences and communication activities to help them reach their goals.
Communication strategies pinpoint your target clients and stakeholders, establish key messaging unique to each market, and provide recommended channels to best communicate with them.
They are founded on goals and objectives, commercial insights and tone of voice, and include an issues mitigation matrix so that you are well prepared to manage any internal or external event.
We create communication strategies that give practical, tangible guidance for long term communications activity - ours don't sit on a shelf collecting dust!