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Blogs inform the reader in their research stage, build rapport and trust, demonstrate transparency, and add incredible vlaue to the reader. Are you leveraging your business blog?
From SEO goodness to being seen as an expert in your industry, the humble blog is underrated in the marketing arena. Blogging, when done well, can help sell you into a prospect without you even knowing. It shows you are generous with your knowledge, transparent with your practice, and proves you can do what you say you can do.
The art of business blogging comes down to merging the needs of the reader with the needs of the business. We understand how to write valuable, rich content that the reader will learn from, while remaining focused on the commercial aspect to inform, inspire and influence action. Whether it's sporadic or consistent every month, we can write or edit your blogs - and even come up with search-friendly content ideas.