Services: Corporate Communications I Persuasive Copywriting I Annual Reports I Strategy I Blogs | Fractional CCO
Challenge
Woolworths Team Bank, a member-owned financial institution, needed to elevate its communications to strengthen member engagement and remain competitive in a regulated, fast-moving industry. With no in-house marketing team, they partnered with Copy Cred to provide strategic, consistent and proactive communications support.
Our Approach
Since 2019, we’ve served as both a strategic advisor and content delivery partner – supporting leadership and complementing the internal Marketing Manager role as it was introduced.
Key Deliverables:
- 2025–2030 Bank Strategy
- Brand Communications Style Guide
- Annual Report (writing + design)
- Risk Management Communication Plan
- Marketing and Communications Strategy
- Staff Induction and Lending Booklets
- Targeted blogs and campaign content
Results
- Consistent, professional brand communications across all channels
- Stronger alignment between marketing activity and business goals
- Successful funding approvals supported by persuasive proposals
Client Words
“Before partnering with Copy Cred, our communications weren’t as consistent as they needed to be and the message wasn’t the same across our channels. Working with Jackie and the Copy Cred team, we’ve seen a lot more consistency. Our comms are much more professional and targeted to our many audiences, which has been really important. Not only is their communication targeted to our stakeholders, but their responsiveness is exceptional.
Banking is a dynamic and cyclical business and we need to respond quickly, and Copy Cred really gets this. The team knows how to get what they need for us, turn around a plan and execute promptly, all while maintaining our day-to-day work. We really embrace our partnership with Copy Cred and have big projects on the radar.”
— Rod Attrill, CEO, Woolworths Team Bank
