Services: Tender Submissions | Capability Statements | Strategic Communications | Key Messaging | Design | Persuasive Copywriting
Challenge
Encountas, a long-serving leadership and culture consultancy, had the experience and expertise to deliver outstanding outcomes for government agencies and departments, but hadn’t been successful in their tendering process. Their previous submissions lacked structure, positioning, and persuasive clarity, and they had no internal systems to manage tenders effectively. Determined to shift this, they partnered with Copy Cred to elevate their approach and improve their market competitiveness.
Our Approach
We worked as a strategic communications partner – transforming not just the writing, but the way encountas presented its value across tenders, marketing, and procurement materials.
Key Deliverables:
- Three tender submissions
- Two tender coaching engagements
- Full capability statement (writing and design)
- Clear articulation of services and impact
- Visual ecosystem to communicate service integration
- Procurement-ready messaging with simplified, buyer-aligned language
Results
- First successful federal government tender win
- Stronger positioning with corporate and government buyers
- Clear, repeatable tender framework for future bids
- Increased confidence in articulating value with clarity and credibility
- Introduced strategic growth partners (including an ISO auditor and a government readiness consultant)
- Copy Cred has been engaged multiple times by the team for copywriting support
Client Words
“Jackie and her team created a systematic process that captured our value and positioned it clearly for our target audience. As founders, it’s easy to be too close to the work, but Copy Cred brought clarity, structure, and perspective. They were responsive, generous, and highly effective, and the results were immediate.”
— Leonie Rothwell, Co-Founder
