Services: Persuasive Copywriting | Award Submissions | Strategic Positioning | Stakeholder Interviews
Challenge
Frosty Boy, a global soft-serve manufacturer, engaged Copy Cred to refresh its award submissions and better showcase its innovation and impact. With much of the international leadership team viewing their work as “business as usual,” the challenge was uncovering compelling, judge-ready stories from within.
Our Approach
We facilitated a discovery session to extract key insights, client success stories, and operational breakthroughs. From there, we built a persuasive, data-backed narrative tailored to two award categories, showcasing Frosty Boy’s leadership, innovation, and measurable results.
Key Deliverables:
- Stakeholder discovery session with global leadership
- Strategic award positioning and theme development
- Two award submissions with supporting data and case studies
Results
- Shortlisted for national award finals
- Winner – Agribusiness, Food & Beverage Category
- Finalist – Advanced Manufacturing Category
- Strengthened positioning with current and prospective clients
Client Testimonial
“The team were so impressed with the questions you asked and how you ran the meeting. We couldn’t believe what you managed to extract from us when we met as a group – we just took everything as business as usual, but you found the GOLD! And not only that, your incredible way with words helped us communicate our good work in the submission… and we WON! We all thoroughly enjoyed our experience with you and we’re already planning the next submission with Copy Cred.”
— Suzie Wing, Former Frosty Boy Marketing Director
