Corporate communications: how it can help trade businesses keep good staff
Communications can refer to advertising, marketing and PR, but that doesn’t mean it’s just for new clients. The first stakeholder any brand should consider marketing to or shaping the perception of is their staff – their internal team. Team members are a brand’s greatest advocate (or at least, they should be!). While all industries can […]
Five ways our clients win business awards (and how you can, too)
Every business aspires to be recognised for excellence, innovation, and outstanding performance. For some, it’s from their clients or staff; for others, it’s from their peers. Indeed, one of the most prestigious forms of recognition is winning business awards. Awards boost a company’s reputation and provide a valuable opportunity for marketing and networking. To get […]
Enhancing Client Engagement: The Power of Corporate Communications for Allied Health Brands
In the ever-evolving healthcare landscape, client engagement is essential to building strong relationships and ensuring positive outcomes. For allied health brands like our client, cathyhorder.com.au, effective communication is vital in fostering trust, understanding, and collaboration with clients. Allied health encompasses a wide range of healthcare professions that support and complement the work of surgeons, doctors, and […]
How to Write a Capability Statement That Actually Wins Work
How to Write a Capability Statement That Actually Wins Work In a Sentence: A well-crafted capability statement is one of the most effective ways to demonstrate credibility, reinforce your expertise and support your sales process – yet it’s often overlooked. Forget trying to master every marketing tactic at once. If you’re a service-based business, the […]
Testimonials are free marketing – Here’s how to ask!
The advertising world is realising that traditional methods of marketing – in which a product is presented along with its benefits to the consumer – isn’t necessarily connecting with customers as effectively as they once did before instant communication was so readily accessible. Enter: testimonials and word-of-mouth recommendations. Statistics show 92% of consumers would trust […]
Content marketing is as easy as A-B-C-D
What is content marketing and how do I get started? Confused about content marketing and how it applies to your small business? In the words of industry veteran Gary Vaynerchuk (aka Gary Vee), content marketing comes down to creating and distributing content to help create awareness. More content. More often. More. More. More…! Content Marketing is different […]
Why your social media marketing isn’t working
Do you use all 5Cs of Content Marketing? Do you keep hearing about the success people are having on Facebook or Instagram with sales and enquiries, but you’re struggling to gain even a like or comment? This is the number one problem I hear from small business owners – they think Facebook just doesn’t work. […]
How to respond to customer complaints
The customer’s not always right, but they need to feel like they are! There’s really no better way to start your day than with a glowing testimonial on Facebook or in your inbox from a happy customer – it’s a breath of fresh air and a gentle reminder that you’re on the right track in […]
Why your small business needs to blog
Small Business blogging is big business! Blogging for small business Did you know 72 percent of consumers will conduct online research prior to purchase? And that the average online research time for Australians is 1.2 hours? Your customers are using your digital footprint to compare you with your competitors, and that means your content needs […]
3 free PR channels you can set up today
Free PR is actually not as difficult as it sounds! While many PR agencies charge big bucks to deliver strategic and creative campaigns that get their clients noticed, there are definitely ways to get started on your own with no money at all. 3 free PR tactics you can start today 1) Talk to the media! Sign up […]