Why you need customer avatars in your business
Do you know your customer avatars? Whether you’re B2B, B2C, B2G – or any other acronym that defines who you help, the very purpose of your business is to serve human beings to make their life easier, better, or more fulfilled. Any business – no matter what they do – needs to communicate with its […]
How to create a customer avatar
Ideas for uncovering the perfect avatar for your business Often the easiest way to find your ideal customer is right in front of you. Simply search through your current database of clients and niche it down to your ideal customers. You possibly already know their basic demographic information, such as gender, location and age, which […]
Facebook is not your answer – it’s your question
There’s one question you need to ask when considering a Facebook or social media strategy, and that is: “What do I want social media to do to help me achieve success?” If your answer to this question is “to sell“, then you’re likely going to be severely let down. Sadly I think the question asked more […]
Understanding Customers: if they want a couch, don’t sell them a tent!
I was reminded of the golden rule to know your customer last week when I messaged a local buy, swap, sell post asking if their couch was still for sale. I received a message back saying “No, but I have these.” I waited for some images of armchairs or couches to come through and then […]